Assistant Professor Cornell SC Johnson College of Business Research Fields: Quantitative marketing, empirical industrial organization, CV Contact: shristakeva[@]cornell[dot]edu
Publications: * "Price Dispersion and Legacy Discounts in the National Television Advertising Market," with Julie Holland Mortimer, accepted for publication at Marketing Science * "Vertical Contracts with Endogenous Product Selections: An Empirical Analysis of Vendor-Allowance Contracts," Journal of Political Economy, 2022 130:12, 3202-3252 * "Determinants of Channel Profitability: Retailers' Control over Product Selections as Contracting Leverage," Marketing Science, 2022 41:2, 315-335 * "Reduction in Emergency Department Visits for Children's Asthma, Ear Infections, and Respiratory Infections after the Introduction of State Smoke-Free Legislation," with Summer Hawkins, Mark Gottlieb, and Christopher Baum, Preventive Medicine, Vol. 89, 2016, 278-285
Working papers: * "Bad-drug Ads or Killer Ads: The Effects of Drug Injury Advertising on Viewers' Health" * "Grocery Store Closures and Household Nutritional Choices" (with Julia Levine) * "Retailer Competition and Assortment Differentiation: Evidence from Entry Lotteries," with Brett Hollenbeck and Kosuke Uetake (draft available upon request) * "The Role of Strategic Retail Assortment Differentiation in Product Proliferation," with Brett Hollenbeck and Kosuke Uetake (draft available upon request) * "Working with Competitors: How is Client Conflict Shaping Vertical Relationships in the Ad-Agency Market?," with Vera Sharunova (draft available upon request) Work in progress: * "The Effect of 340b Participation on Physician Payments by Pharmaceutical Firms," with Julie Holland Mortimer and Eric Yde * "Investigating the Effects of Network-Studio Affiliation on TV Advertising of Motion Pictures," with Julie Holland Mortimer and Vladimir Pavlov