Sylvia Hristakeva

Assistant Professor  
Cornell SC Johnson College of Business 

Research Fields:
Quantitative marketing, empirical industrial organization, 


Contact: sylvia.hristakeva[@]gmail[dot]com

* "Price Dispersion and Legacy Discounts in the National Television Advertising Market," with Julie Holland Mortimer, accepted for publication at Marketing Science
* "Vertical Contracts with Endogenous Product Selections: An Empirical Analysis of Vendor-Allowance Contracts," Journal of Political Economy, 2022 130:12, 3202-3252
* "Determinants of Channel Profitability: Retailers' Control over Product Selections as Contracting Leverage," Marketing Science, 2022 41:2, 315-335
* "Reduction in Emergency Department Visits for Children's Asthma, Ear Infections, and Respiratory Infections after the Introduction of State Smoke-Free Legislation," with Summer Hawkins, Mark Gottlieb, and Christopher Baum, Preventive Medicine, Vol. 89, 2016, 278-285
Working papers: 
* "Bad-drug Ads or Killer Ads: The Effects of Drug Injury Advertising on Viewers' Health"
* "The Effect of Price Caps on Pharmaceutical Advertising: Evidence from the 340b Drug Pricing Program," with Julie Holland Mortimer and Eric Yde
* "Retailer Competition and Assortment Differentiation: Evidence from Entry Lotteries," with Brett Hollenbeck and Kosuke Uetake
* "Grocery Store Closures and Household Nutritional Choices" (with Julia Levine)
* "The Role of Strategic Retail Assortment Differentiation in Product Proliferation," with Brett Hollenbeck and Kosuke Uetake (draft available upon request)
* "Working with Competitors: How is Client Conflict Shaping Vertical Relationships in the Ad-Agency Market?," with Vera Sharunova (draft available upon request)

Work in progress
* "Investigating the Effects of Network-Studio Affiliation on TV Advertising of Motion Pictures," with Julie Holland Mortimer and Vladimir Pavlov