Assistant Professor UCLA Anderson School of Management Research Fields: Quantitative marketing, empirical industrial organization, CV Contact: Sylvia.Hristakeva[@]anderson[dot]ucla[dot]edu
Publications: "Price dispersion and legacy discounts in the national television advertising market," with Julie Holland Mortimer, accepted for publication at Marketing Science "Vertical contracts with endogenous product selections: an empirical analysis of vendor-allowance contracts," Journal of Political Economy, 2022 130:12, 3202-3252 "Determinants of Channel Profitability: Retailers' Control over Product Selections as Contracting Leverage," Marketing Science, 2022 41:2, 315-335 "Reduction in emergency department visits for children's asthma, ear infections, and respiratory infections after the introduction of state smoke-free legislation" (with Summer Hawkins, Mark Gottlieb, and Christopher Baum), Preventive Medicine, Vol. 89, 2016, 278-285
Working papers: "Grocery store closures and household nutritional choices" (with Julia Levine) Work in progress: "The Role of Strategic Retail Assortment Differentiation in Brand Proliferation," with Brett Hollenbeck and Kosuke Uetake "Bad Drug Lawsuits: How do Mass-Tort Ads affect Drug Use and Health Outcomes?" "Investigating the effects of network-studio affiliation on TV advertising of motion pictures" (with Julie Holland Mortimer and Vladimir Pavlov) "Working with competitors: How is client conflict shaping vertical relationships in the ad-agency market?" (with Vera Sharunova)